International Market Development Program

The International Market Development Program is one of five new programs available to help Alberta’s livestock and meat industry create a profitable and sustainable future.

Program Details

A total of $6 million is available for the 2009/2010 fiscal year. This program is designed to stimulate expansion and diversification of export markets for the Alberta livestock and meat sector by:

  • accelerating expansion of market shares in exports markets;
  • assisting industry associations and Alberta businesses to conduct international market assessments and customer research; and
  • complementing funding for the development of value chains and supply chains.

Eligibility requirements

  • Existing or prospective Alberta exporters (companies, partnerships) that market Alberta meat and/or livestock products to international markets.
  • Industry associations working in partnership with Alberta exporters to promote Alberta livestock products in international markets.
  • Existing and prospective Alberta processors that use or intend to use Alberta livestock products as ingredients for product destined for international markets.

Eligible expenses

  • International market research and intelligence
  • Marketing plans for export market opportunities
  • Promotional materials including product samples for international    markets
  • Development and enhancement of Alberta livestock product brands
  • Packaging development and labeling for export destined products
  • Retail and food service promotions of Alberta products
  • Travel expenses and trade shows
  • Project management/consulting fees

Assistance will be on a 50:50 cost shared basis with the applicant to a maximum grant of $1 million of the eligible costs per project.  However, increased funding levels may be considered at an increased level of 75:25 cost-shared basis at ALMA’s discretion.

Download Application

Download the PDF version -135 K
Download the Word version - 182 K

Please send your full application package care of:

Mr. Howard Oudman
Commercialization Manager
Alberta Livestock and Meat Agency Ltd.
101, 1003 Ellwood Road S.W.,
Edmonton, Alberta, Canada T6X 0B3
Phone: (780) 638-1916
Email: howard.oudman@almaltd.ca
Website: www.alma.alberta.ca

This information was published to the web on July 16, 2009

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